Computing Canada

November 2012 - Free Canadian Digital Magazine

Computing Canada is the crossroads of business and technology. Delivering enterprise technology, networking, telecom, career, managed services, cloud computing, and other technologies and services that enable business.

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ADVERTISING FEATURE reactively rather than strategically, Nair noted. It's something he noted that Microsoft been working hard to improve for its customers. Micro- soft has been investing heavily to ease customer transition to the cloud: in its people and expertise, in customer and partner education, in its developer programs and, notably, in product design. "We know everybody could use a little of both public and private cloud, and that's why we position ourselves as being the hybrid cloud provider. We want to give our customers the ability to manage both under one single pane of glass." fast-growth economies. It's a Steady Eddie economy with pockets of growth in parts of the country. DEMOCRATIZING THE DATA CENTRE The value proposition presented by Nair resolves around using centralized manage- ment to get the most out of cloud environments. For many it represents a future Utopic data centre, but it's actually something that exists today. "What we're trying to provide is an ability to take all these cloud environments—whether with us on Windows Azure, or another host, or on premise— and manage them and have complete visibility regardless of where the cloud environments are sitting. "That's a very strong value proposition for our Canada is not among those customers," Nair said, adding that by reducing its management complexity Microsoft and cloud com- puting are in a way democratizing the data centre. It's the value proposition found in Microsoft's Win- dows Server 2012 and System Center 2012, which Nair said provides that coveted single pane of glass. Importantly, they provide sometimes-conser- vative Canadian businesses with product familiarity coupled with the cloud-readiness to gradually migrate workloads. Senior Product Marketing Manager, Microsoft Canada Vinay Nair And by simply staying up to date with the latest software versions, customers can prepare for the cloud, and save costs on VPN, virtualized storage and other techs now found "in-the- box" without having to invest in additional third-party point solutions. "With the latest release of Windows Server we wanted to encourage our customers to take a look at what they already have invested in, and see if they can squeeze more blood from the stone."

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